While brainstorming names, we knew the product that would eventually come to be named “snickerdoodle” was going to be the first in a long line of embedded development platforms from krtkl. The goal was to find a name that was not only memorable, but one that embodied a warmth and friendliness representative of the level of usability and accessibility we were striving for with the product…something that’s rare in this hardware category.

We eventually landed on “cookies” and – after much discussion and deliberation – decided snickerdoodle would be a great place to start. The rest, as they say, is history.