snickerdoodle: A Long Journey to the Beginning

[originally written at ~5am on Friday, Oct. 2, 2015 | t-minus 4 days to launch]

We’ve spent the last two years pouring our hearts and souls into this product and I’d be remiss not to say we’re incredibly excited, relieved…and nauseatingly anxious to have finally reached launch day. But when I take a step back and think about the journey that got us here, I now know that no matter how successful our launch, our product, or our young, starving company ultimately are, above all else it has become painfully and gloriously obvious how powerful an impact the discovery of your passion has on the work you do and the things you can accomplish.

“The discovery of your passion,” is not meant to imply that people come pre-wired with some inherent love of something that they ‘just need to find’ in order to be happy. In fact, quite the contrary. If you spend your life looking for “the right thing” and believing “you’ll know it when you see it,” chances are you’ll never find it. Instead, start by figuring out the magnitude of the impact you want to have on the world. Once you figure that out, your way of thinking shifts, you become much more deliberate about the decisions you make, and you become acutely aware of what drives you to keep pushing forward.

I don’t love technology as much as I love the promise of technology’s power to change people’s lives for the better. Learning, discovery, invention, research, advancement. What if we could accelerate all those things for the betterment of life on Earth? How can I possibly have any kind of material impact on the universe unless I create something that nudges things – even ever so slightly – towards a better future?

For us, our purpose was obvious: create a tool that helps others create by taking advanced technologies reserved for the few and making them accessible to the many. Generational advances don’t happen when a handful of people “at the top” invent something new. They happen when the 1,000,000 people at the bottom all have the opportunity to invent something new and build, break, collaborate, and iterate until something glorious emerges.

Put the power in the hands of those who are vibrant, imaginative, and curious. Those who are dripping with ideas and thirsting for ways to express them. Don’t toss them the cheap scraps, wait and watch them flounder and fail, then scoff and say, “See, I told you it would never work!” when you never gave them a chance in the first place.

Our dream is that we – as people – can all collectively and equally participate in the rapid acceleration of technological growth for the sake of a universally and perpetually improving existence. And the realization of that dream starts with people being able to afford the tools they need to build great things.

Two years ago, you could probably count on one hand the number of people who actually believed that three guys in a 140 square foot office in suburban California would somehow find a way to follow through and get to where we are today. Who knows where the journey will go from here, but no matter what, we’ve at least shown the world that what we’ve done is possible. And even if we don’t end up being the ones who make it to the finish line, knowing that someone out there will is as great of a success that we could ever ask for.

By | 2018-07-11T17:55:33+00:00 7 October 2015|0 Comments

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